Prem Nathan · Client strategy & agency leadership
Client retention. Commercial growth. Strong teams. More than 20 years connecting digital strategy with client relationships and agency leadership.
Re:signal · Leadership & commercial results
Global Head of Client Services & Marketing, 2021–2024. Senior relationships, service quality and account growth across 16 global accounts.
Global client portfolio managed.
Client retention across the portfolio.
Account expansion revenue.
People in the team.
Selected client engagement
A global brand campaign engagement focused on building brand equity.
Brand campaign work across an international client relationship.
Selected client engagement
A global rebrand and worldwide recognition programme.
Brand work supporting a more recognisable presence across markets.
Selected client engagement
The launch of six brands in Canada, supported by recurring SEO and PPC campaigns.
Brand launches and monthly search campaigns supporting sales and brand equity.
Selected client engagement
A website redevelopment engagement with user experience at its centre.
UX and website redevelopment, bringing the digital experience into one coordinated programme.
Selected client engagement
A website redevelopment and experience design engagement in Canada.
Website and user experience work, with a clear focus on the visitor’s digital journey.
Selected client engagement
A contest activation engagement focused on participation and user experience.
Contest activation and the supporting user experience for a Canadian retail brand.
Selected client engagement
An insurance brand engagement spanning rebranding and website redevelopment.
Brand, UX and website work for audiences in the U.S. and Canada.
Selected client engagement
Ignite Insurance
A rebranding, UX and website redevelopment engagement for an insurance business.
Connecting brand and digital experience within a three-month project across the U.S. and Canada.
Chief Marketing Officer
Website traffic growth
+45%
Following website and digital ecosystem redevelopment.
I led marketing and digital transformation across B2B and B2C audiences, connecting brand activity with sales enablement and customer journeys.
I led website redevelopment, content and paid media, LinkedIn thought leadership, agency delivery and clearer performance reporting.
Global Head of Client Services & Marketing
Client retention
100%
Across a portfolio of 16 global accounts.
Protect and grow a £10M portfolio of 16 global accounts while keeping senior client relationships and delivery quality aligned.
I led senior client relationships, service quality, retention and commercial growth, managing a 15-person team.
I led account planning, quarterly business reviews and performance reporting, coordinating delivery across specialist teams.
I identified account expansion opportunities and shaped pitches supporting new business wins, connecting client priorities with the agency’s capabilities.
Global Head of Client Services & Marketing
Annual partnership growth
+25%
Alongside support for expansion into the U.S. and Canada.
I led client services and marketing for major UK and North American accounts during international expansion.
Campaign frameworks focused on inclusion, commercial planning, executive relationships and delivery across markets.
VP of Client Services
Annual account portfolio growth
+25%
Through client partnerships and proactive growth planning.
I led senior client services across Canada and the U.S., spanning digital strategy, creative, UX, web development and performance marketing.
I led executive relationships, account planning and multidisciplinary teams, with a focus on delivery quality and commercially useful digital solutions.
Managing Director
Multidisciplinary team
30
People across strategy, digital, CRM, e-commerce, content and operations.
I led a national brand portfolio across Toronto and Montreal, aligning investment, team priorities and stakeholder expectations.
I led omnichannel strategy, marketing operations and more structured planning and reporting across multiple brands.
Burger King Europe · Client growth & digital strategy
Connecting strategy, creative content, mobile and media around a stronger client relationship.
One brand.
More connected.
Commercial contribution
£460K
From identifying a digital opportunity and assembling the strategy to develop it.
European client relationshipThe opportunity
I identified an opportunity in Burger King’s digital ecosystem and shaped a strategy that turned the opening into profitable agency business.
The scope
Identify the opportunity and shape the connected approach.
Connect the brand’s message with its digital presence.
Include mobile within the wider brand ecosystem.
Connect media planning with the wider digital direction.
My contribution: recognising the opportunity, shaping the strategy and developing the commercial relationship.
£460K is the agency profit figure from my existing career portfolio.
Ongoing business secured
CA$500K
Through a CRM recommendation to improve customer lifecycle management.
Improve how customer relationships were tracked and managed across the lifecycle.
I recommended the CRM approach and connected the customer need to a commercial engagement.
National television spots in English and French, supported by magazine and newspaper advertising.
An interactive skin-diagnostic quiz and content partnerships with The Coveteur and ET Canada.
Help people discover relevant local services and support membership acquisition.
A responsive digital experience, location-based service discovery and membership activation.
Invite people to participate, share a selfie and support cancer research.
A digital campaign connecting the website, social participation and fundraising activity.
Engage people through useful education while supporting lead generation.
Interactive readiness questions and practical information for communities across the region.
Website and mobile experiences supported by campaign content and social activity.
Events and in-store activations drove consumers back to the digital experience.
A brand film with Jeremy Renner, reflecting a life of varied pursuits.
La Maison Rémy Martin private members’ club activity across London, Paris, Moscow and Miami.
Business Client Director
Agency network milestone
2015
Mullen and Lowe and Partners combine to form Mullen Lowe Group.
Client services and marketing leadership within the MullenLowe network.
The merger brought together Mullen’s U.S. capabilities and Lowe and Partners’ international network.
Agency background and related reading.
Triad Business Journal · May 2015 ↗
Interpublic’s merger announcement ↗
Wall Street Journal · Article ↗
Agency case-study context: my role at Re:signal was Global Head of Client Services & Marketing, 2021–2024. The figures below are published team results; my leadership remit is set out in the Re:signal case.
Published partnership result
20×
Growth in organic revenue across the full ASICS engagement.
Build a stronger organic presence across European markets and turn relevant search demand into revenue.
Technical improvements and international content spanning product pages, categories and running advice.
Re:signal’s published figures cover the wider partnership, including periods outside my 2021–2024 tenure.
Read the Re:signal case study ↗
Agency case-study context: my role at Re:signal was Global Head of Client Services & Marketing, 2021–2024. The figures below are published team results; my leadership remit is set out in the Re:signal case.
Published category result
+96%
Organic revenue growth for the women’s jeans category.
Connect shoppers’ search intent with more useful category and denim content.
Search research, stronger page content and internal links, supported by practical fit guides and editorial.
Team results published by Re:signal.
Read the Re:signal case study ↗
Agency case-study context: my role at Re:signal was Global Head of Client Services & Marketing, 2021–2024. The figures below are published team results; my leadership remit is set out in the Re:signal case.
Published campaign result
+990%
Reported growth in organic revenue.
Reach people looking for support with noise sensitivity through relevant search content.
Technical SEO, stronger internal linking and new content opportunities across the customer journey.
Team results published by Re:signal.
Read the Re:signal case study ↗
Animated hearts express gratitude for the research that helped keep them beating.
Patient stories make scientific progress personal and give people a reason to keep supporting the charity.
The ¾ Pizza Box · Ramadan
Remove a quarter of the pizza and its box to prompt more considered ordering during Ramadan.
Pair a food-waste message with a charitable contribution through Pizza2Go’s Ramadan offer.
Amit revisited family memories through Google Photos as he prepared to regain his sight after almost 15 years.
Image search and organisation connected the product’s features with an emotional story of memories and rediscovery.
Featuring David Beckham
A campaign exploring different sides of masculinity, with David Beckham as the brand ambassador.
Contrasting portraits bring the “Be Both” idea to life alongside the Biotherm Homme skincare range.
The person behind the work
Client strategy. Agency leadership. Growth.
UK, North America & global markets.
I lead client partnerships, develop teams and turn digital strategy into commercial growth.
I’m Prem Nathan, a client services and marketing leader with more than 20 years of global experience in digital marketing and advertising. I start by understanding what a business needs, then bring together the strategy, creativity and people to move it forward.
I’ve built trust and grown business with brands including L’Oréal, Unilever, Rémy Martin and Burger King. My experience spans leading a 30-person team at L’Équipe L’Oréal, developing a global client portfolio at Re:signal and leading marketing at Global Bronze.
Across those roles, my focus is consistent: strong partnerships, clear direction for teams and commercial results that matter to the business.
My proposed leadership framework
A practical operating approach for a growing digital agency, connecting client value, people and profitable delivery.
From strategy to execution
Connecting the customer journey across CRM, digital experiences and social.
Make each interaction part of a more useful relationship, from first interest to repeat engagement.
Bring strategy, UX, design and development together around a clear customer and business need.
Turn an audience insight into a clear channel plan, relevant content and coordinated campaign delivery.
Client leadership & campaign delivery
I led client relationships, brought specialist teams together and connected strategy with delivery. Choose a brand to explore the work.